These are desperate times for Bollywood heroines. In the absence of
work in a recessionary market and with duds outnumbering hits, the
faith filmmakers had on fresh talent is beginning to wear thin, they
are signing whatever film comes their way. Notably, many leading
ladies are willing to be paired with relative newcomers many years
younger, just in order to keep themselves busy.

However, the compulsions of the past do not apply to the present.
Conditions in Bollywood have changed to such an extent that no heroine
today can remain at the top for more than four to five years. Compare
this to the career span of a yesteryear dream girl, like Hema Malini
or Rekha which lasted for almost two decades. The next generation of
Sridevi and Madhuri Dixit could reign for 15 years. Their successors,
Rani Mukherji and Preity Zinta have been around for just about 10
years and are now on the way out. Their replacements, such as Kareena
Kapoor, Bipasha Basu and Priyanka Chopra are in for still tougher
times as already the likes of Katrina Kaif and Deepika Padukone are
snapping at their heels.
But look closer and a different picture emerges. The current ‘older
women, younger men’ syndrome on screen may actually be benefiting the
heroes more than the heroines. More than the heroines and heroes, it
would appear that the filmmakers are themselves caught in an
intractable situation. All the top-ranking stars with saleable names
(the three Khans, Akshay Kumar and Hrithik Roshan) have out-priced
themselves and cut down on work.
But since audiences have become mature enough and are receptive
towards films that attempt to push the envelope in unconventional
ways, nobody is complaining. Effectively, Hindi cinema is now more
vibrant and less cliché ridden than it was till about a decade ago.
It is this argument of the producers that has put many of our leading
ladies in a spot. They suddenly find themselves with no takers among
those they had once worked with and to make matters worse, newer
filmmakers are having no need for heroines, whether young or old.
So we are treated to a 36-year-old Tabu being wooed by Kunal Kapur in
Meenaxi — A Tale of Three Cities. Likewise, Vidya Balan was paired
with a younger Shahid Kapur in Kismat Konnection, Kangana Ranaut with
Adhyayan Suman in Raaz — The Mystery Continues and Sushmita Sen with
real-life love interest Randeep Hooda in Karma Aur Holi. Now Konkona
Sen Sharma will be seen with Ranbir Kapoor in Wake Up Sid while Rani
Mukherji shall be teaming up with Shahid Kapur in Yashraj Films’
hitherto untitled film on cricket.
One reason this role reversal seems to be working with audiences is
that society itself has become accommodating towards liaisons of
younger men and older women. Another reason could be that today’s
heroines are exceptionally figure conscious and with their
well-maintained bodies, manage to look much younger than they really
are.
Ultimately, it boils down to public perception. After all, stardom is
nothing but the projection of an image that conforms to the collective
fantasy of masses.